• Sales Driven, Strategic Partner
    & Full Service Advertising

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  • Proven Mobile First
    Multi-Platform Approach

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  • Offering A Comprehensive Creative Strategy
    And Data To Back It Up

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DIGITAL MARKETING

Our omni-channel, mobile first approach to online marketing focuses on increasing sales, conversions, repeat traffic and creating brand loyalty online.

BRANDING

We activate your brand to become top of mind within your local market through creative excellence, definition of purpose, and telling meaningful stories that help sell more cars with your brand.

BROADCAST MEDIA

Complete services from TV, radio, and media buying ensure that your traditional marketing is raising awareness and delivering your messages to a targeted audience in your local area.

STRATEGY

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Our experience enables us to see the bigger picture, taking a 360° approach to your advertising needs.

FEATURED SERVICES

Social Media Advertising | Newsletter and Email | SEO & SEM | Web Consultation & CMS Support | Digital Ads - Retargeting, Rich Media & In-Banner Video | Media Placement | Video Production | Script Writing | Graphic Design

  • Search Engine Optimization

    Our advanced solutions integrate seamlessly with your sales and service efforts while staying ahead of search engine’s algorithmic changes and handling the technical opportunities throughout the year.

  • Facebook Advertising

    Our Social Media Advertising experts create dynamic and effective campaigns customized for your dealership's audience and needs.

  • PPC

    Dedicated paid-search managers oversee every aspect of your campaigns.

  • Email Marketing

    Data driven responsive email campaigns proven to drive traffic that converts to sales. The right message to the right people at the right times.

Formation is at the top of the automotive advertising heap. Their "partnership" approach to doing things has helped us learn not only about the digital advertising landscape and the current car buyer, but they've also shed light on how we can work together to ensure the shopper gets the information and assistance that they need to make an informed car buying decision. That makes for a much happier customer base.

BY : Patrick H.
GM / Ford Dealership

WHO WE ARE

Founded in 2012 and based in Atlanta, GA, Formation Advertising is a retail automotive advertising agency dedicated to growing business for our clients with high-caliber marketing and advertising. We use a wide range of advertising services (including broadcast, print and digital) as well as sales support to put your company’s name in the eyes and minds of as many potential customers as possible.

We’ll take care of the entire project… everything from creative direction and media buying to radio and television production and ad design, as well as direct mail, search engine marketing, search engine optimization, website design, website maintenance and virtually everything in between.
We pride ourselves on offering personal attention to our clients, integrating customized, well-targeted marketing and advertising concepts and practices that have
proven to be both efficient and effective.

WHY CHOOSE US

MOBILE. JUST MOBILE.
It's here to stay, and we know how to navigate the shrinking screen better than our competition. We use a proven, comprehensive approach to help you convert traffic to sales and increase your ROI.

COMPREHENSIVE CREATIVE STRATEGY:
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Simple solutions seldom are. We have many different approaches that we can implement for you across all mediums.

YOUR BACKUP SALES TEAM:
The goal here is to sell cars… and we never forget that. Our experience has led us to the position of sales support. From co-op claims to online reputation management,
we’ve always got your back.

THE PROCESS

  • Brainstorming & Planning

    There is no single solution. We make sure we are exploring every possible option and concept at every turn.

  • Execution & Performance

    We pay attention to the details and get the work done. No task is overlooked. This is where the hands get dirty.

  • Reporting & Adjusting

    Unique dashboards ensure we’re exceeding your operational sales and website traffic goals filled with strategic recommendations that are proactive, not reactive to what’s happening now.

CAREERS


Formation Advertising is Looking For A Few Good Interns!

Are you interested in gaining experience in Digital Marketing?
Honing your coding skills?
Have your sites on a career as a developer and programmer?

Did you answer YES to any or all three questions? If so, we have a great opportunity for you!

Formation Advertising is recruiting for our Paid Fall Intern Program
We currently have opportunities in our Digital Marketing Department
If you need school credits to graduate or are looking for real work experience to add to your resume, this is a great opportunity for you.

Our ideal candidate is:

  • A current college student or recent graduate
  • On A Marketing and / or Advertising Degree path a plus
  • Familiar with HTML/CSS
  • Familiar with GT
  • Available to work 25-30 hours per week - we can work with your schedule
  • Ready for a Great opportunity to learn real email and coding skills

You Will:

  • Learn to Build and Create Email Campaigns
  • Perform Website Maintenance
  • Aggregate and Organize Data from Customer Relationship Management Tools
  • Write Code for Applications to help with Internal Automation Projects
  • Be included in Daily/Weekly Agency meetings involving creative and strategy discussions for Traditional and Digital Marketing plans
  • Be included in client calls and meetings to experience first-hand challenges and requests from our clients
  • Have the opportunity to share creative ideas and thinking
  • Have exposure to: Broadcast Media placement, Video production, Facebook Marketing, Google Ads, SEO as interested

Email your resume to: Info@formationadvertising.com Today!

TEAM FORMATION

Katy Pope

Agency Principal

Dana Lam

Dana Lam

Account Coordinator

Rob Pope

Agency Services Director

Eric Bradberry

Supervising Editor

Emmy Fellows

​Digital Account Specialist

Vick Bouloute

Lead Developer

Taylor Williams

Account Executive

Jesse Castillo

Digital Performance Director

CONTACT US

SEND US A MESSAGE

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