• Sales Driven, Strategic Partner
    & Full Service Advertising

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  • Proven Mobile First
    Multi-Platform Approach

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  • Offering A Comprehensive Creative Strategy
    And Data To Back It Up

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Our omni-channel, mobile first approach to online marketing focuses on increasing sales, conversions, repeat traffic and creating brand loyalty online.


We activate your brand to become top of mind within your local market through creative excellence, definition of purpose, and telling meaningful stories that help sell more cars with your brand.


Complete services from TV, radio, and media buying ensure that your traditional marketing is raising awareness and delivering your messages to a targeted audience in your local area.


Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Our experience enables us to see the bigger picture, taking a 360° approach to your advertising needs.


Social Media Advertising | Newsletter and Email | SEO & SEM | Web Consultation & CMS Support | Digital Ads - Retargeting, Rich Media & In-Banner Video | Media Placement | Video Production | Script Writing | Graphic Design

  • Search Engine Optimization

    Our advanced solutions integrate seamlessly with your sales and service efforts while staying ahead of search engine’s algorithmic changes and handling the technical opportunities throughout the year.

  • Facebook Advertising

    Our Social Media Advertising experts create dynamic and effective campaigns customized for your dealership's audience and needs.

  • PPC

    Dedicated paid-search managers oversee every aspect of your campaigns.

  • Email Marketing

    Data driven responsive email campaigns proven to drive traffic that converts to sales. The right message to the right people at the right times.

Formation is at the top of the automotive advertising heap. Their "partnership" approach to doing things has helped us learn not only about the digital advertising landscape and the current car buyer, but they've also shed light on how we can work together to ensure the shopper gets the information and assistance that they need to make an informed car buying decision. That makes for a much happier customer base.

BY : Patrick H.
GM / Ford Dealership


Founded in 2012 and based in Atlanta, GA, Formation Advertising is a retail automotive advertising agency dedicated to growing business for our clients with high-caliber marketing and advertising. We use a wide range of advertising services (including broadcast, print and digital) as well as sales support to put your company’s name in the eyes and minds of as many potential customers as possible.

We’ll take care of the entire project… everything from creative direction and media buying to radio and television production and ad design, as well as direct mail, search engine marketing, search engine optimization, website design, website maintenance and virtually everything in between.
We pride ourselves on offering personal attention to our clients, integrating customized, well-targeted marketing and advertising concepts and practices that have
proven to be both efficient and effective.


It's here to stay, and we know how to navigate the shrinking screen better than our competition. We use a proven, comprehensive approach to help you convert traffic to sales and increase your ROI.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Simple solutions seldom are. We have many different approaches that we can implement for you across all mediums.

The goal here is to sell cars… and we never forget that. Our experience has led us to the position of sales support. From co-op claims to online reputation management,
we’ve always got your back.


  • Brainstorming & Planning

    There is no single solution. We make sure we are exploring every possible option and concept at every turn.

  • Execution & Performance

    We pay attention to the details and get the work done. No task is overlooked. This is where the hands get dirty.

  • Reporting & Adjusting

    Unique dashboards ensure we’re exceeding your operational sales and website traffic goals filled with strategic recommendations that are proactive, not reactive to what’s happening now.


Katy Pope

Agency Principal

Tina Alexander

Media Director

Rob Pope

Senior Account Executive

Eric Bradberry

Supervising Editor

Joey Craig

​Digital Marketing & Client Support Manager

Kate Beverly

Digital Marketing Specialist

Chris Kuhstoss

Senior Analyst - SEO / UX

Jesse Castillo

Digital Performance Manager

Taylor Williams

Account Executive



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